BIG CBS Network, a branch of Reliance Broadcast Network, signed a distribution project with direct-to-home DISH TV Company for English General Entertainment channel BIG CBS Prime. These moves will extend the business of BIG CBS Prime to an audience base of 12.5 million subscribers, taking its total reach to 42.5 million homes, BIG said in a statement.
The project details have not been disclosed, “We are proud to offer BIG CBS Prime to our 12.5 million subscribers. We are hoping that our treaty will mutually benefit each other,” Dish TV Chief Operating Officer Salil Kapoor said.
BIG CBS is a prime channel is a premium entertainment channel and offers content like Hawaii 5-0, Survivor. BIG CBS is planning to offer three new channels – BIG CBS Spark (youth entertainment channel), BIG CBS Love (entertainment channel which is targeting on the Indian couples) and Spark Punjabi.