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Amul To Increase Milk Prices By 5 – 7 % In 2012-13; Milk Products To Get Costlier

The increase in the price of milk is really fast with the 5 – 7 increase in the brand Amul in 2012-13. This is definitely not good news to everyone who is now paying more than 11 – 12 % of the price of milk compared to last year. The price hike is surely another burden to everyone especially that milk is a basic commodity.

Amul New Logo

Amul New Logo

The reason behind this according to RS Sodhi was to compensate the farmers in this time of inflation. This price hike might not be that great compared to the other year, but still the fact remains that it is an additional payment for every consumers.

The decision might be good for farmers whose payment went up 50% over the last three years, but on the consumer side it’s another story.

Amul Old Logo

Amul Old Logo

This increase in milk price will definitely impact the market since the Amul brand is a leading brand in the industry which even competes with Cadbury India’s Bournvia.

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