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American Tourister Forays Into Non-Travel Segment; Targets Rs. 650 Crore Sales

American Tourister which is a member of the Samsonite Groups is eyeing an increase in their sales of about 60 per cent and hoping to have a sales of about Rs 750 crore. This fast growing company is a US-based family travel solutions provider. They have seen that there will surely be an increase in the demand for non-travel segment.

American Tourister Logo

American Tourister

According to Samsonite group South Asia marketing director Sudip Ghose, last year, the brand had a sale of about Rs 500 crore and this year, they are looking for hit sales of close between Rs 650 and Rs 750 crore.

This non-travel segment involves some gears such as adventure gears, pouches, duffel bags and laptop bags. If a certain company can supply this demand, it would surely have good sales for this year.

The company is also expected to have an increase in the price of their products. The reason for this is that the products are being important and that they have not done any increase in the past years.


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