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Indian Middle Class Is A $1 Trillion Market For Product Companies – PwC

PricewaterhouseCoopers trading as PwC, a London based world’s largest global professional services firm stated total population of India will be around 1.36 billion by 2021 of which middle class will account for 570 million. India’s middle class will keep growing in number and reach a $ 1 trillion market value opportunity for the consumer products industry.

Indian middle-class consumer is a $1 Trillion opportunity for product companies

Indian middle-class consumer is a $1 Trillion opportunity for product companies

Especially those industries like, the retail, consumer goods, telecom, financial services, industrial products, healthcare and pharmaceuticals will be benefitted by this. It is recognized as a $ 1 trillion opportunity because growth of middle class will result in higher aspirations among consumers which will have to be satisfied and served by various companies.

Estimations are made that though India is going to be way more urbanized than what it is now, demand will be seen from the rural areas. Marketing geniuses suggested that companies should be ready, change their product designs and offerings to make consumers believe in their brand and thereby attract them.

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