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50% Indian Car Buyers Do Online Research Prior To Buying A Car

According to a study, there is a big number of people who do online research before they actually buy a car. This was a study conducted by Neilsen in behalf of Google India. This just shows that a lot of people now are opting to get reliable information online. They make searches on search engines as a good source of information.

Online Car Research India

Online Car Research India

People are doing this on the research conducted was about 42 per cent, then opinions from friends and relatives at 47 per cent. The respondents of the research mentioned that they usually use these search engines in order to determine the different prices of cars. They do this by watching videos or even just by looking at some images.

With this information, they can now do a competitive analysis on their own. Doing some research online could also help them get some experts review about the car they are planning to purchase.

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