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No-caffeine cola brand “Big Cola” launched by Peruvian bottler Ajegroup

On Wednesday, the Peruvian bottler Ajegroup launched its new brand, Big Cola which they boast to be without caffeine. This will surely be a hit to those health conscious people. As we all know, a lot of people today are moving away from soft drinks due to a number of health threats and among this is caffeine.

Ajegroup Cola Logo

Ajegroup Cola

According to the Director of Marketing of the Ajegroup, they will surely do their best to remain noticeable in the market of India amidst the big competition against larger companies like Coke and Pepsi.

We all know that these two companies have been in the industry for quite a long time and a lot of people have trusted this brand. This is one reason why the Ajegroup had some problems with introducing their product to people.

aje marcas big cola

Aje Marcas Big Cola

It is a good thing that they decided to make their products healthier in order to get the attention of people who are now more health conscious. Adding to this health advantage is the fact that this drink if cheaper than the other leading brands.


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