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MTV Enters Personal Care, Cosmetics & Perfumes Market

MTV’s range of body sprays will be launched soon with MTV’s plan to enter into another segment market which is personal care.  This plan will be in partnership with Global Fragrance. The company will be offering deodorants in the market both for men and women. Products of MTV have been in different categories.

MTV Logo

MTV Logo

To name some, we have, Adventure bikes, Innerwear, Lingerie, Footwear, Bags, Debit Cards and also Mobile Phones. This just shows that company is very much versatile when it comes to the product that it sells. Being in different segments would surely be good for the sales of a certain company.

Around August of this year, the company will be launching its set of 4 fragrances that will be for men and women.  It will be available in around 1,00,000 retail outlets across the country. Global Fragrance managing director Somesh Choudhary commented that MTV is becoming a brand that is loved by youth.

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