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Taj Group & Govt. Of India Launch “India is” Photography Contest

In order to increase the popularity of India to other countries, a hotel chain in India had made an initiative of creating a campaign for it. They have called the campaign, “India is”. The hotel chain is Taj Group and they had announced its partnership with the Public Diplomacy Division of the Ministry of External Affairs for the realization of this program.

Taj Hotels Logo

Taj Hotels

It is actually a crowd sourcing initiative that invites a global audience give their comments or perceptions regarding their stay in India. This can be among the good things that they have personally experienced in the country. This event will be through a photography competition which will start from August 2012 while the video competition would start by December this year.

With the two competitions, the group is hoping that they will be able to promote the country to investors. Also, it would help make known the good places that the country has to offer.

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