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ITC’s e-choupal boosting its FMCG business

With the declaration if ITC that they will have  a cut on its non-cigarette portfolio of personal care products and packaged foods by 35 per cent in  the fiscal 2012, they are aiming for faster breakeven. This tobacco giant company would surely be a good agri-business firm provided that it would be successful in making its fast-moving consumer goods operation profitable in less than five years.

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The company is quite doing well right now since they manage to lower its FMCG losses quarter on quarter despite high investment in new launches. The company is really good in handling situation like this thanks to smart sourcing by the agri-biz division’s e-Choupal network.

The ITC had developed e-Choupal as an IT-driven channel that is made to provide farmers with the information they need to meet the demand of the market. This would help farmers or people in the agri-business to come up with better decision in their business.


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