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Indian Women Doing More And More Online Purchases – Report

According to a survey made by Goibibo, a travel booking service in India, a huge number of Bangalore women are seen to have the tendency to book travels online compared to other areas in India; while Travel Yaari and another online travel service company, Yatra, spoke of the same idea, generally speaking about women.

Goibibo Logo

Goibibo Logo

Similar findings are found on American women, thus drawing the conclusion that in essence, women are more prone to online travel booking. Without further studies conducted except that from Travelyaari.com, reasons and causes for this situation surface that while men prefer discounts and lower prices, women are often to choose the convenience brought by the internet to book travels without leaving the comfort of their homes or office.

However, for the Marketing Head of Expedia India, Manmeet Ahluwalia, the reason for this is neither based on gender nor regions but for their single status that allows them to spend money on travelling.


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