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Samsonite Ties Up With Sports, Lifestyle Major Sierra And Hartmann – Luggage Manufacturer

Samsonite India is now making itself known to the public not just as some fine luggage brand but as a luxury lifestyle brand, according to the Managing Director of Samsonite South Asia, Subrata Dutta.

Samsonite Logo

Samsonite Logo

After getting hold of other high-end American brands such as High Sierra (sports and lifestyle company) and Hartmann (creator of word-class luggage), Samsonite has already branched out on manufacturing other high-end lifestyle products like shoes, clothes, accessories, etc.

Because of this, Samsonite had to cut its ties with Timberland and Lacoste saying that by doing so they are able to focus more on their brand collection. Having their own footwear selection resulted to a positive seven percent increase on their income which helped them gain Rs 640 crore last year.

In the present, the company has a total daily transaction of $ 1.6 billion, of which 7.5 percent is made by the market of West Asia.

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