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Coke and Pepsi, Challenged by new brands like Sosyo in India

A lot of us know that the leading names when it comes to cola brands are Coke and Pepsi. These two have been in the industry for quite some time and they have already enjoyed the preference of people. Though the market is dominated by these two giant firms, there are still comes brands that are doing their best to be competitive like the Sosyo, Campa Cola and Oro.

Campa Cola Logo

Campa Cola

These brands are trying to make a come-back and challenge the big companies that are leading the cola industry. These come-back of old companies is not only limited to the coke category.  According to Smitha Sarma Ranganathan, a brand communication specialist, local is the new national for brands.

Sosyo Cola Logo

Sosyo Cola

This means that today more and more local brands are establishing their names in the local market giving some big companies a problem. This is one of the reasons why big companies resort to revival of their old brands just to compete with major local companies in their category.


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