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MTS Launches mAd Service For Brands TO Let Them Connect With Consumers

A new interesting service is being offered by Sistema Shyama. This is a mobile company which operates under the MTS brand. The company would be the first of its kind to offer a service where mobile users could make free calls simply be watching an advertising video clip.

MTS Logo

MTS Logo

If this would be implemented, the company would be the first Indian operator to offer such a service. The name of the service is mAd service. This would be available on all Android devices on the MTS networking that includes Samsung Galaxy Ace Duos CDMA and Samsung Galaxy Y.

The company has a lot of plans on this service that includes the launching of the service on Blackberry and BREW-(Qualcomm’s operating system for CDMA handsets)- enabled.

According to the statement given by Leonid Musatov, Chief Marketing and Sales Officer of MTS India, the service would give leading brands and opportunity to connect to their customers in a personalized way which is definitely a good marketing strategy.


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