Toyota Etios, one of the luxurious cars among the sedan section is running as a cab in the metro cities like New Delhi, Mumbai, Ahmedabad and Bangalore. Sandeep Singh, the Deupty Managing Director of Toyota Kirloskar said, “We consider this is in sync with our premium brand strategy which will only take the Etios story forward. The luxury cab positioning is a critical part of that plan”.
Toyota has already delivered 600 cars (red and white color) with another 400 cars in the pipeline. This number can increase if the demand of the luxury cars will enhance in the metro cities. In Delhi and Mumbai, the operation of Etios is running successfully, but in Ahmedabad and Bangalore it is still to pick up the speed of sale in the market.
Hyderabad is the next city to adopt the concept of luxury cab by introducing Etios in their line.
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