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Archive for the 'Consumer Goods' Category

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Fujifilm Exits India’s Camera Market; Cites “Cheap Market” As A Reason

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Fujifilm has made an important decision on its business where it will exit the ultra low-cost market of India. This is to address their problem when it comes to revenue generation. Obviously, the company will find it hard to get good revenue if they are selling their products in a very low price. This might […]

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V-Guard Targets 25% growth; Launches Enviro Pedestal Fans

V-Guard Enviro Pedestal Fans

The Marketing and Strategy Director of V-Guard told a reporter that they are looking forward to achieve a 25 per cent growth in their revenue for the current fiscal year. For the past fiscal year, the company was able to show a 36 per cent increase in their sales amounting to about Rs 1,006.53 crore. […]

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MTV Enters Personal Care, Cosmetics & Perfumes Market

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MTV’s range of body sprays will be launched soon with MTV’s plan to enter into another segment market which is personal care.  This plan will be in partnership with Global Fragrance. The company will be offering deodorants in the market both for men and women. Products of MTV have been in different categories. To name […]

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Amul Targets Rs. 30,000 Crore Revenue In the next 7 years

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Amul brand which is sold by Gujarat Cooperative Milk Marketing Federation (GCMMF) has been doing well when it comes to its dairy business. For the last five years, they have gain constant growth in their sales and business as a whole. Even with this success, they are still aiming to double this growth in the […]

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Saraf Foods expands Production Capacity

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There is an increasing demand for frozen food products in UK and South East Asian countries which is really good news for companies in the said industry like the Saraf Foods Ltd. The latter company is a pioneer in the field of frozen food products in India. The company has stated that they have doubled […]

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Raymond to Intensity Social Media Marketing; 400% Increase In Social Media Spendings

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Raymond Ltd had stated recently that their ad expense in social media had increased to around 400 per cent. As we all know, the company is considered as the worlds, largest producer of worsted suiting fabrics and they rely so much on social media to promote their product and their business in general. Looking at […]

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PepsiCo Frito-Lay Launches 50 New Food Products

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PepsiCo still dominates in India’s snack market and to maintain this state, they are planning to launch more than 50 new products as part of its investment in scale and innovation. According to their vice president Vidur Vyas, the company is in constant innovation and their programs are stronger than ever before. They are investing […]

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Ad Council Finds 55 Ads In The Month Of May, 2012 That Might Be Misleading Consumers

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The Advertising Standard Council of India (ASCI) has identified 55 commercials of companies and brands that might be full of white lies and misleading consumers. As we all know, marketing is very important in a business and one way to do this effectively is through commercials on television. Advertisements by companies could not cause any […]

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